BENZING announces its role as the exclusive electronics partner of the International West Africa Racing Pigeon Association, marking a significant milestone for the development of the sport in Senegal, The Gambia, Niger, Mauritania, and Mali. The recent visit of Thomas Zimmermann, Business Unit Manager at BENZING, to Dakar laid the strategic foundation for this long-term collaboration.
During his stay, Zimmermann met with the full Executive Committee of W.A.R.P, including President Mourid Gueye (Senegal), Vice President Pap Malang Joof (Gambia), Secretary General Djiby Diop (Mauritania), Treasurer El Hadji Diop (Senegal), Auditor Saliou Basse (Senegal), Communications Officer Musa Coker (Gambia), and External Relations Officer Alioune Ngom (Senegal). The Federation Colombophile Sénégalaise also participated in the discussions.
The meetings marked the official launch of a partnership aimed at strengthening and professionalizing the sport across the region. BENZING will provide modern electronic timing systems, digital platforms, and advanced hygiene and loft-management solutions to support fanciers, clubs, and national federations.
Strategic observations and industry insights
Zimmermann’s visit included tours of leading lofts in Dakar, granting him a clear understanding of the sport’s current structure, its strong community culture, and the region’s remarkable enthusiasm for pigeon racing. He emphasized that West Africa requires targeted external support to fully unlock its potential. BENZING intends to contribute not only through technology but also by sharing expertise, operational knowledge, and international networks to accelerate development in a sustainable and structured way.
Statements from W.A.R.P leadership
The West Africa Racing Pigeon community described the visit as a defining moment:
“The recent visit of Mr. Zimmermann was a major milestone for West African pigeon racing. His openness, his availability, and his genuine interest in understanding the reality of our sport were remarkable. This partnership proves that our region is now taken seriously on the international stage and holds tremendous potential for the future.”
Another statement highlighted the strategic importance of the collaboration:
“This collaboration with BENZING marks a historic milestone for pigeon racing in West Africa. Together, we will reach a new level and offer fanciers modern, reliable, and high-performance tools.”
A further message expressed gratitude for Zimmermann’s support:
“On behalf of all fanciers and organizers, we express our deep gratitude to Mr. Zimmermann for sponsoring the race release. Your support provides visibility, credibility, and prestige to our events. It is an honor to have you as the sponsor of this edition.”
A vision for long-term development
Zimmermann reaffirmed BENZING’s commitment to fostering a robust and future-ready infrastructure for the region. In addition to timing systems, BENZING will deploy the MyPigeons software platform for loft, fancier, and race management, offering a digital backbone to support growth.
He concluded with a forward-looking message of partnership and ambition:
“I would like to thank all organizers for hosting this historically important meeting. Under the spirit of ‘I have a dream’ and ‘Yes we can’, we will build a strong and promising partnership together.”
About BENZING
For more than 160 years, BENZING has been one of the most respected and influential brands in global pigeon sport. As a pioneer in electronic timing and digital loft management, the company delivers high-performance solutions trusted by fanciers, clubs, and federations worldwide.
In its role as an ambassador to the World Federation of Racing Pigeons, BENZING actively connects countries and regions to strengthen international cooperation. A dedicated focus on animal welfare shapes the company’s innovation agenda. Through scientific analysis of weather patterns and geological events affecting race conditions, as well as the BENZING Health Series, the company provides fanciers with essential tools to protect and support their pigeons.
BENZING combines heritage, technology, and responsibility to advance the sport in a sustainable and globally connected way.
Jan de Wijs
The Pigeon Boss
